If you’ve been thinking about writing a book for your business, you might be wondering what the benefits are. Is it worth all that time, effort and energy? Time that, as a busy business owner, you don’t always have. It’s also an investment – in mentoring, editing and design. You’ve probably got a voice niggling away inside suggesting it’s too much of an investment right now, am I right?
Well, you’re not alone. Lots of the business owners I work with feel the same way. Our initial chat often covers these very questions.
So let’s lift the metaphorical bonnet and tinker around a bit. What exactly are the benefits of writing a book for your business? As you’re about to find out, there are actually quite a few.
BENEFIT 1: EXPERTISE, CREDIBILITY AND INFLUENCE
Writing a book for your business is a great opportunity to show off your expertise to the fullest, to a targeted niche. You can take all your knowledge and experience from working with clients and apply it to your book – after all, you know the struggles they’re having and the typical problems they’re facing really well. You’ve got empathy and understanding, which is a great place to start – and makes the book a little easier to write.
You can also quickly become an expert in your niche – think Brene Brown or James Clear. Both of them have a very thorough understanding of a specialised topic. I recently found out the author of Grit, Angela Duckworth can command $50,000 dollars for a 30-minute talk. People want to read and hear from, the experts – they want to pay them too.
Books take your expertise to a wider audience and enable you to showcase relevant work you’ve done with clients – i.e. through case studies. After all, showcasing your expertise on social media is great – but it’s fragmented. A book enables you to have everything in one place which readers and potential clients absolutely love.
Not only that, it gives you a new level of credibility – not just because you’ve put your work out there, but also because writing a book is bloody hard work! People respect that. You’re also seen as a reliable source and decision-maker. It’s how thought leaders are born! They bang their drums and show everyone they know their stuff.
If your book hits home with your audience, you can really become known in your industry – I use the term ‘influencer’ very loosely but it applies to people who inspire others to live life in a certain way. It builds trust too – remember, people only buy from people – and they only buy from people they know/like/trust. A book can invite them into your world and get them to trust you. They feel aligned with what you’re saying and are drawn to your work/business/values etc…
BENEFIT 2: REACHING MORE PEOPLE
Working 1:1 or 1:few only enables you to reach a certain number of people. Writing a book can help you transform people’s lives on a far wider scale. Two books that really influenced me and really helped me make changes in my life were The Success Principles by Jack Canfield and The Obstacle is the Way by Ryan Holiday. I owe a great deal to these two books. You can do the same for someone else – and it’s such a fantastic feeling.
More people equals more potential clients and leads. People read your book and growth inevitably follows.. When Mel Robbins first published The 5-Second Rule, I doubt she thought it would make her the world’s most sought-after female motivational speaker, but it did. Business growth from book publication can come in the most unexpected ways.
Once your business book is out there, you’ll find recommendations come in – not only for your book but also for your services, enabling you to grow your business through other services/opportunities that stem from it. On an episode of Happy Writers Live! on Instagram, I spoke to Sarah Townsend, author of Survival Skills for Freelancers, and she explained how her book led to consulting and mentoring in organisations she’d never anticipated.
Writing a book really gives you the ability to help more people achieve their own goals and dreams, or solve problems that are holding them back. Don’t underestimate the impact it can have.
BENEFIT 3: LEAD MAGNETS AND LIST GROWTH
You know the famous saying – the money’s in the list! It’s true. And a book gets people onto your list – something you own. No one can take it away from you – unlike social media where you’re on rented land.
But in order to grow your list, you need a great incentive. Books make great lead magnets – sometimes the whole book (if it’s short and sweet) or chapters of a book (if it’s longer).
Readers will want to be part of your community and therefore part of your list. You can even set up an FB group for your readers – with exclusive readings/chat about your business book. You could do a ‘meet the author’ event where you read extracts from your book or set up a podcast to go with each chapter. Brendon Burchard did this successfully when he first released High-Performance Habits. Mel Robbins also did live sessions on Instagram to read extracts from The High-5 Habit.
By doing these sorts of promotional activities, you’ll bring more people into your community, thus more people onto your list.
Books are also great as part of your sales funnel as they can be your tripwire offer. A tripwire offer is a small product/service you offer to people immediately after they opt into your freebie. It’s a gentle way for people to get to know you better and purchase something that doesn’t feel like a financial ‘risk’ for them.
BENEFIT 4: POST-PUBLICATION OPPORTUNITIES
People love authors. When you tell people you’ve written a book, they’re always fascinated to find out more – what your book’s about, how you wrote it, why you wrote it etc. You’ll never be short of people who are keen to find out more. Even if the book isn’t in their particular field of interest, people are inherently nosey and like to know as much as they can. Often they know someone who’d benefit or enjoy reading it and pass that information on.
You’ll also find opportunities for speaking engagements – business books are a great way to get a slot on podcasts, FB lives etc. If you’ve got a book and it’s popular, you’ll find opportunities spring up everywhere – TED Talk here you come! Maybe writing a business book has given you a new love of writing and so you can write guest posts and articles within your niche area too.
When I published my books for teachers, I landed a regular writing slot in Teach Primary magazine and also wrote lessons and resources for Pearson. One of my retainer copywriting clients hired me because he loved the fact I’m an author.
Don’t forget! The self-improvement/self-study arena is a multi-billion dollar industry. People want to learn, they want to improve, they want to read your stuff. Again, if you pick a specific niche – you quickly become the go-to person in that area.
BENEFIT 5: REVENUE AND INCOME
Passive income is the dream, right? Well, books help with that as they can become an important part of your sales funnel. As mentioned above, it helps open doors to new leads/referrals and ultimately clients/customers. When you’re seen as the expert, people want to work with you. They want first-hand, 1:1 access to the fountain of knowledge! What I’d give to work with some of my book heroes, like Brene Brown or Mel Robbins!
Royalties from business book sales are also worth considering. If you’re self-publishing, you can get up to 70% of the royalties, compared to just 10% if you follow the traditional publishing route. If you’re regularly marketing and promoting your book, this can begin to consistently add to your revenue.
Business books can provide other income streams too – from companion courses that go with your book to audiobooks and speaking gigs. You might be asked to contribute to other people’s content too – featuring on blogs etc. No, it’s not always paid, but again it brings more eyes to your work as you can share details of your book in your author bio.
BENEFIT 6: SELF-PUBLISHING
It’s really never been easier to get your book out into the world – self-publishing no longer has a bad reputation (as long as it’s done professionally – but that’s another blog post!).
As you now know, the royalties are far better if you opt for self-publishing. Yes, the initial investment is bigger as you have to pay for the editors, cover designers etc. but the benefits often outweigh the costs. You have greater autonomy over the content of your book and when it’s published. You’re not paying back an advance before you get to see any royalties.
With the ease of self-publishing, you can now publish e-books, print books, audio versions or even just a simple PDF. You can release as many as you like and even create a series without worrying about pitching each one to a publishing house.
You can also make it as professional as those produced by traditional publishing houses. By using any of the great designers, editors, proofreaders out there (and writing coaches), you can create a polished, professional finish. What I love the most is the opportunity to work with, and promote, other small businesses in the process.
BENEFIT 7: YOUR OWN SELF-CONFIDENCE
So far, I’ve mentioned all the practical and financial benefits of writing a book for your business. But it would be remiss of me not to mention the profound impact it can have on your own feelings of self-confidence and pride. Writing a book is challenging – I’m not going to shy away from telling you that. But by doing it, you prove to yourself that you can do hard things. You can rise to a challenge.
And when you finish, you’ll feel so very proud of yourself – and rightly so. It will open so many doors for you – providing you with possibilities you never imagined. Holding the finished copy of your book in your hands is a unique feeling – one that I would find hard to describe… even as an experienced wordsmith!
But what I will say is it makes it worth all that effort, all that hard work and all that time. It really, really does.
So what are you waiting for? Is this going to be the year that you finally write that business book you’ve been thinking about? Why not contact me for a no-obligation chat – we can talk through your idea and look at the ways it could help your business.
FULL DISCLOSURE – the book links in this post are affiliate links which means if you purchase any, I will receive a small commission. But I completely understand if you’d rather buy your books through other bookshops. I just hope you enjoy the recommendations!