Bespoke 1:1 non-fiction book coaching for women, including founders, coaches and consultants who want to turn their expertise into a bold, marketable business or self-development book.
You’ll get high-touch support, structure and accountability — everything you need to go from “one day” to finished draft.
Perhaps you’ve even had people tell you to write a book. And it’s no surprise.
After all, you’re not playing at business — you’re running one. And you’re bloody good at it. Leading the conversation and becoming known as the expert people want to work with.
You’re ready to step into the next level.
One that has nothing to do with funnels, masterclasses or the latest Reels trend — and everything to do with authority, legacy and leadership.
Your book.
This 1:1 book coaching is for female authors writing business, self-development, or health books, and who are determined to write something bold, brilliant and true to their voice.
You’re a fit if you:
This is for women who are already leading the conversation — and are ready to become the voice their industry remembers.
You don’t need convincing that you can write — you’re already creating powerful content every day. What you do need is a way to shape all that brilliance into a book that actually works — for your reader, your reputation, and your business.
That’s where my 1:1 non-fiction book coaching comes in — designed to help women turn smart ideas into standout books.
“If you want your book writing experience to be enjoyable, efficient and FUN, work with Steph. She’ll make sure you know what you’re doing at every stage and make it her personal mission to ensure the book you write is something you feel really proud of. I couldn’t recommend working with her more highly.”
You’re not here for guesswork, and I’m not here to give you a one-size-fits-all plan. What you are here for is a clear, expert-led process — with personalised support at every stage — so you always know what you’re doing, why you’re doing it, and what comes next.
That’s why I take my clients through the Expert to Author Framework — the proven method I’ve used to not only help women turn smart ideas into standout books, but to put together my own books, too.
A four-part process that takes you from idea to complete first draft — with tailored coaching, support and accountability throughout.
Phase 1: Clarify
Refine your concept, define your reader, and sharpen the message your book needs to land with impact.
Phase 2: Structure
Shape your ideas into a strategic, compelling outline — goodbye overwhelm, hello chapter-by-chapter clarity.
Phase 3: Write
Build your draft with weekly momentum, personalised feedback, and the kind of accountability that keeps you moving.
Phase 4: Plan
Explore publishing options, map your next steps, and learn how to leverage your book strategically once it’s complete.
You’ll move through each phase at your own pace — supported, guided and kept on track — until you have a complete first draft ready for editing.
Each session is tailored to what you need most at each stage of the process — whether that’s untangling a tricky section, sharpening your message, or getting feedback that elevates your writing even further.
Here are some of the things I often help clients with:
Clarity + Concept
Refining your idea so it fits both your reader’s needs and your business goals.
Structure + Flow
Turning your brilliant, messy thoughts into a clear, cohesive outline that makes writing easier.
Voice + Confidence
Strengthening your writing so it sounds like you — only sharper, bolder, and more consistent.
Accountability + Momentum
Keeping you on track (and out of your own head) with gentle-but-firm accountability that actually works.
Publishing + Next Steps
Guiding you through your publishing options and how to use your book strategically once it’s finished.
Every writer’s journey looks different. My job is to meet you exactly where you are — and get you where you want to be.
“Working with Steph was hands down the best thing I did to move my book forward. She delivers a perfect balance of professional guidance in a clear and actionable way with tonnes of natural encouragement and excitement. Regardless of your writing stage, you’ll want Steph by your side. I highly recommend her.”
Investing in professional book coaching isn’t just about finishing your manuscript — it’s about creating a business asset that builds your authority and opens doors that Instagram never could.
That level of transformation deserves high-level support.
During this six-month experience together, you’ll get:
Everything you need to stay consistent, confident, and creatively supported — with an experienced book coach and editor who’s also written the books you want to write.
£4,500 pay-in-full or £750/month for 6 months
I’m Steph Caswell — a seven-time published author, Founder of Areta Press and qualified performance coach, with more than a decade of writing experience.
My book Dare to Write was a finalist in the 2023 Business Book Awards, and I’ve helped dozens of female founders and thought leaders turn their ideas into books that change how they’re seen.
When I wrote my first book, I had no clue what I was doing. It was messy, slow, full of trial and error. I learned the hard way what not to do — and then I built a system that works.
Eight books later, that’s the same process I use and share inside this 1:1 coaching container — a blend of structure, accountability and creative freedom that helps you write the book your future self will thank you for.
Because writing your book shouldn’t take years of second-guessing. It should feel focused, supported, and completely you.
I only take on a small number of 1:1 authors at a time so each book gets my full attention.
If you’ve been circling this decision for a while — consider this your nudge.
Six months from now, you could be holding your first draft in your hands… or still telling yourself you’ll start when things “quieten down.”
And I think you already know which one you’d rather be.
“I highly recommend Steph’s compassionate coaching skills and her detailed expertise on how to write because these have helped support my writing success. She’s given me that fire in your belly that’s needed for all writers!”
